Social Media Kit
Brand Style Guide
Blueprint approached Of Note to freshen up their brand to make it feel more modern and engaging whilst keeping the existing logo. They were also requiring new photography of their display homes.
Our designers refreshed the colour palette, bringing in some new shades that were inspired by the landscape of Australian homes. We also introduced a new sans serif and script typeface to add a sense of warmth and friendliness. We streamlined, tidied and modernised their brochure collateral to create a final product that is contemporary and eye-catching — with a layout that allows for a strong focus on the imagery.
For the photography, we aimed to showcase the details of the display houses as well as create an overall sense of ambience that entices people to visualise it as their family home. Bright, natural lighting helped to make the rooms feel open and spacious, and the usage of models doing day-to-day activities creates a ‘lived in’ feeling for the homes.