Stand Up! Campaign

HSUWA is a West Australian union of healthcare workers campaigning for increased pay and improved work conditions for the public and private health sectors.







Campaign Branding
Poster Designs
Sticker Designs
Social Media Graphics

After designing the branding for their ‘Respect Us’ campaign in 2022, our team was enthusiastic to work with HSUWA again for their latest campaign ‘Stand Up for Safety’.

Our designers identified that the look and feel of the brand should be engaging, reflect the nature of the membership base, and also complement the HSUWA brand. The team compiled several contrasting mood boards to create three detailed concepts to present to HSUWA. The successful concept 1 was adapted by replacing azure blue with HSUWA’s purple. The resulting concept is powerful, eye-catching, engaging and warm. The new shades position ‘Stand Up!’ as a unique entity with a distinct personality and presence.

Overall, the brand is impactful, vibrant and bold; complimentary to their earlier ‘Respect Us’ campaign’.