Updated brand style guide
Additional colours & brand elements
Exchange brand collateral
Social templates
Of Note was thrilled to be a part of this project by Curtin University. Exchange is Curtin’s first dedicated industry-connected innovation precinct. The precinct houses the new School of Design and the Built Environment, two new student accommodation buildings, retail outlets, residential apartments and a hotel.
Utilising an existing Exchange logo, our designers completed a brand refresh, modernising and bringing to life the Exchange’s brand identity. We created vibrant illustrations and artwork, eye-catching icons and backgrounds, and a bright colour palette to incorporate throughout their collateral which includes brochures, social media tiles and signage.
The highlight of this project was creating purpose and site-specific artwork for the Exchange precinct’s carpark wayfinding signage and seeing how it transformed an otherwise plain basement carpark into a vibrant, visually appealing space.
