Advanta

Established in 1984, Advanta is an Australian manufacturer of commercial seating, delivering quality products to dealers, designers and more.

Client

Advanta

Industry

Commercial Furniture

Date

2024

Visual Brand Identity
Key messaging
Social Media Kit
Stationery Design
Email Templates
Pull up banners
Art Direction

We are excited to unveil the new brand identity for Advanta. Proudly Australian-owned, Advanta provides a wide range of commercial seating solutions.

The logo features a bold, modern sans serif typeface with humanist qualities, complemented by a sophisticated decorative serif in the ‘v’ to emphasize pronunciation and nod to the existing logomark. This combination creates a premium aesthetic that resonates with discerning clients who appreciate quality and attention to detail. Additionally, the brand graphics, inspired by Advanta’s product range, are designed to be bold and versatile, effectively promoting the confidence associated with locally manufactured, high-standard products. Overall, this new identity encapsulates modernity and sophistication, elevating Advanta’s presence in the marketplace.