Visual Brand Identity
Key messaging
Social Media Kit
Stationery Design
Email Templates
Pull up banners
Art Direction
Videography
Photography
We are excited to unveil the new brand identity for Advanta. Proudly Australian-owned, Advanta provides a wide range of commercial seating solutions.
The logo features a bold, modern sans serif typeface with humanist qualities, complemented by a sophisticated decorative serif in the ‘v’ to emphasize pronunciation and nod to the existing logomark. This combination creates a premium aesthetic that resonates with discerning clients who appreciate quality and attention to detail. Additionally, the brand graphics, inspired by Advanta’s product range, are designed to be bold and versatile, effectively promoting the confidence associated with locally manufactured, high-standard products. Overall, this new identity encapsulates modernity and sophistication, elevating Advanta’s presence in the marketplace.
Key messaging in collaboration with EVR Brand Studio.
Kind words from the Advanta team
“Working with Of Note was fantastic. I had used them with a previous company and knew when we needed to rebrand to a sophisticated look and feel they were the team for the job. They have since assisted with our brand guidelines, art direction guide, marketing collateral, lookbook, digital templates, photography and more! They were like an extended part of our marketing team. Professional, creative, reliable and very easy to work with. I would recommend them in a heart beat.”
– Jayne Graham, Head of Marketing
