Brand expansion
Social Media
Brand style guide
Billboards
Redefining Perth College’s visual identity to capture its strong legacy and evolving spirit.
Having worked alongside the Perth College team over a number of years, conversations naturally evolved into expanding their visual identity to better reflect the school’s personality, with a broader suite of brand elements. Our approach was to thoughtfully redefine the identity into something more expressive and reflective of the school’s spirit, capturing its warmth, creativity and energy. Expanding the palette into soft gradients and colour bursts, alongside the introduction of a delicate cursive script to bring a greater sense of warmth and humanity to the brand.
