

Brand Naming
Visual Brand Identity
Signage
Collateral
Digital Design
Murdoch Square is Western Australia’s newest mixed-use healthcare precinct, featuring a diverse array of amenities, including healthcare specialists, commercial offices, and various food and beverage retailers.
Our design studio was responsible for naming, branding, collateral design, signage, and digital design, inspired by the concept of public squares as community gathering places. The name "Murdoch Square," enhanced by a unique colon, reflects Hesperia’s vision of a destination for knowledge, education, and healthcare. The modern and approachable branding utilizes a mid-weight, rounded sans-serif font, a versatile square logo design, and a warm, earthy color palette, creating a cohesive identity that resonates with the target demographic and sets the precinct apart in the competitive landscape.









