Brand Strategy
Key Messaging
Visual Brand Identity
Photography
Videography / Brand Films
Social media graphics
Design for life. Built for the future.
MIRA Residential approached Of Note Designs to create a brand identity, as well as key messaging, website landing page, photography and videography. We crafted a contemporary brand that is refined and minimal in nature.
Taking inspiration from the name MIRA, the custom logotype features symmetrical forms, with the lines adopting the same angles, and the mirroring of curves in the M, A and R. The brand graphic uniquely layers each letter to craft a geometric icon of a modular home, forming an identity that reflects the high quality of MIRA’s spacious, considered modular homes. Through deep earthy hues of green and warm birch browns, the colour palette adopted for this identity encapsulates the feeling of regional WA.
Brand strategy and key messaging in collaboration with EVR Brand Studio.
Kind words from the MIRA team
“Working with Of Note on the development of the MIRA brand has been rewarding and we can’t thank them enough. Their ability to translate our values into a refined visual and verbal identity gave MIRA its unique personality and voice.
The brand photo and video shoots we’ve done together have been equally outstanding. Each one has captured the spirit of MIRA with incredible care and artistry, showcasing not just our homes but the lifestyle and feeling behind them.
The Of Note team brings a rare balance of creativity, professionalism, and authenticity to every project, making the entire process effortless and inspiring.”
– Arielle Rylands, Marketing and Communications Manager
