Visual Brand Identity
Brand Narrative
Photography
Videography / Brand Films
Social media graphics
Print Collateral
Illustration
Where connection comes naturally.
In Town, Cowaramup partnered with Of Note Designs to create a complete brand world spanning identity, narrative, digital and campaign. Grounded in the spirit of small-town connection and the natural charm of the South West, the brand is anchored by the narrative “Where connection comes naturally.” A bold yet approachable custom wordmark forms the foundation, with softened curves and considered detailing introducing warmth and familiarity, supported by a suite of illustrations, textures and a distinctive stamp device to build depth and a strong sense of place.
The colour palette draws from the surrounding landscape, earthy browns, forest greens and warm neutrals balanced with lighter, more playful tones, while typography brings together clarity and character for a confident, accessible voice. Extending across website, social, print and campaign, the brand is brought to life through authentic photography and videography that capture everyday moments and community connection. The result is a cohesive, considered brand that reflects its location and positions In Town as a place to belong.
