Client: Griffin Group

Creative Brief

Development Brand Name

Where is the development location?

Target Market: Gender

Female Male Both Unsure

Target Market: Age

Under 18 18-24 25-34 35 44 45-54 55+ Unsure

Target Market: Socio-economic Status

Lower class Working class Middle class Upper class

Target Market: Family Lifecycle

Single Engaged Couple Single Income No Kids Double Income No Kids Married with Kids Single Parents Retired Couple (Empty Nesters) Unsure

Who are your main competitors?

What are the objectives for the brand look and feel?

If your brand were a person, which three of the following words would best describe them?

Adventurous Aspirational Approachable Calm Casual Creative Charming Classic Collaborative Cutting Edge Daring Direct Down-to-earth Energetic Established Formal Heart-felt High End Honest Inclusive Informal Imaginative Innovative Luxurious Meaningful Modern Passionate Practical Sincere Spirited Sustainable Traditional Timeless Trustworthy Unique Warm Witty

Which of the following design styles would suit your brand the best?

Classic Modern Illustrative Corporate Refined Bold Minimal Fun & Playful Feminine Masculine Typographic Unsure

Do you have extra information, comments or requests you would like us to consider?

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