Creative Brief
Brand Name
Do you have a business tagline?
Target Market: Gender
Female
Male
Both
Unsure
Target Market: Age
Under 18
18-24
25-34
35 44
45-54
55+
Unsure
Target Market: Socio-economic Status
Lower class
Working class
Middle class
Upper class
Who are your main competitors?
What are the objectives for the brand look and feel?
If your brand were a person, which three of the following words would best describe them?
Adventurous
Aspirational
Approachable
Calm
Casual
Creative
Charming
Classic
Collaborative
Cutting Edge
Daring
Direct
Down-to-earth
Energetic
Established
Formal
Heart-felt
High End
Honest
Inclusive
Informal
Imaginative
Innovative
Luxurious
Meaningful
Modern
Passionate
Practical
Sincere
Spirited
Sustainable
Traditional
Timeless
Trustworthy
Unique
Warm
Witty
Which of the following design styles would suit your brand the best?
Classic
Modern
Illustrative
Corporate
Refined
Bold
Minimal
Fun & Playful
Feminine
Masculine
Typographic
Unsure
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