Creative Brief

Brand Name

Do you have a business tagline?

Target Market: Gender

Female Male Both Unsure

Target Market: Age

Under 18 18-24 25-34 35 44 45-54 55+ Unsure

Target Market: Socio-economic Status

Lower class Working class Middle class Upper class

Who are your main competitors?

If your brand were a person, which three of the following words would best describe them?

Adventurous Aspirational Approachable Calm Casual Creative Charming Classic Collaborative Cutting Edge Daring Direct Down-to-earth Energetic Established Formal Heart-felt High End Honest Inclusive Informal Imaginative Innovative Luxurious Meaningful Modern Passionate Practical Sincere Spirited Sustainable Traditional Timeless Trustworthy Unique Warm Witty

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