Naming Project Brief
Client Name
Location of Business (Please include the address if you have a premises)
What industry is your business in?
What services do you offer?
What makes your business unique or different from competitors?
Target Market: Gender
Female
Male
Both
Unsure
Target Market: Age
Under 18
18-24
25-34
35 44
45-54
55+
Unsure
Target Market: Socio-economic Status
Lower class
Working class
Middle class
Upper class
Where do you see the business in 5 years?
Who are your main competitors? (please provide URL's if possible)
Are there specific values you want the brand to communicate (e.g., sustainability, luxury, innovation, accessibility)?
Do you want the name to be descriptive or more abstract/creative?
Are there words, themes, or ideas you’d like the name to include or avoid? (for example, a reference to you personally eg. your nationality, heritage, the place the business was born etc).
If your brand were a person, which three of the following words would best describe them?
Adventurous
Aspirational
Approachable
Calm
Casual
Creative
Charming
Classic
Collaborative
Cutting Edge
Daring
Direct
Down-to-earth
Energetic
Established
Formal
Heart-felt
High End
Honest
Inclusive
Informal
Imaginative
Innovative
Luxurious
Meaningful
Modern
Passionate
Practical
Sincere
Spirited
Sustainable
Traditional
Timeless
Trustworthy
Unique
Warm
Witty
Will you need the name to work globally, or just locally?
For the name, are you open to using foreign words (e.g., French, Italian, Latin) if they fit the aesthetic?
Is securing a matching website domain important to you? Do you have a preference for web url (For example .com / .com.au / .au)
Do you have extra information, comments or requests you would like us to consider?
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